Darkling Beloved

Design Scope

Branding Package

Client brief

Darkling Beloved is a UK based jewellery brand, that focuses on designing pieces that blend dark aesthetics with vintage influences for people that like to express these qualities in their identity through their fashion choices.

For their rebrand, they had a certain style in mind: Old English, Gothic, Victorian.

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Logo Design & Symbolism

The primary logo was designed to harmonize the brand's two core identities: its gothic edge and romantic heart.
This balance is achieved through a custom lettering system. The initials “D” and “B” feature softer, Old English-inspired forms that reflect the elegance of the client's work, while the remaining text is set in a stronger, attention-commanding typeface for impact and clarity.

The submark builds on this identity with a beautifully crafted monogram of the brand's initials.
Encircled by delicate leaves and florals, the monogram deepens the romantic narrative and creates a distinctive, instantly recognizable brand asset for use in intimate or ornate applications.

Gothic romantic jewellery branding mockup

Strategic colour palette

Working with the client's established palette of black, white, and a dark red accent, we built a cohesive color system.
This foundation honors her brand's identity while allowing for sophisticated visual expression.

Client Testimonial

A big thank you to [NC Create] for bringing my idea to life. I wanted something that reflected the romantic and gothic elements in my work. These lovely logos have helped with feeling refreshed in this new daunting adventure of rebuilding my shop.

Darkling Beloved, England